Social Media Publicist

Why is social media important?
Social media, if handled correctly, has been known to help authors create a buzz for their book; strengthen their author brand; grow a national and/or international readership; generate book sales; increase visibility in search engines; and more… But let’s face it, not everyone has the time, knowledge or desire to use social media for book marketing. And even those authors who are computer/social media savvy might want some help from a professional. That’s where the services of a Social Media Publicist come in…

Your assigned Social Media Publicist will setup social media accounts for you and your book(s) and manage marketing campaigns on those accounts for 2 months. The social media sites the publicist will use to market your book are:

• Facebook: This is the #1 social network in the world. It consists of over 1 billion users.
• Twitter: Twitter claims to have 140 million users and 340 million tweets per day.
• Pinterest: Pinterest is one of the fastest growing social networks on the planet. Research suggests that the site generates 4x as much revenue per click as Twitter and 27% more revenue per click than Facebook. People are on Pinterest to buy.
• Instagram: The leading photo sharing app, owned and implemented by Facebook.
• LinkedIn: The top social network for professionals.

You can buy this Social Media Publicist service for $2k by simply calling 800-767-0531. This publicist service is included in our Platinum, Emerald and Editor+ self-publishing packages.

Examples of Social Media graphics we created for our clients

Additional info:

A big part of social media is consistency, so we will post once per day (Mon-Fri) on Facebook. Our posts vary. We tend to share reviews, book quotes, links to purchase the book and content or images for book signings and events, and much more. Our goal is to keep the social media users coming back for more. That being said, we try to follow the 80/20 social media rule: Your posts are not always about you and your book(s) — we mix in some related quotes and images to keep engagement high and to stay away from always “pitching”. This is especially crucial as we build up your following on the social media accounts.

On the remaining social media accounts (Instagram, Twitter, Linkedin, Pinterest), we post approx. 2 times per week, pulling from posts made on Facebook.

For Instagram & Twitter, we really mix it up and try to build a # (Hashtag) following with some key phrases about you and your book.